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In the press

MediWear in The Archer

Our local paper in East Finchley told the story of how MediWear began. Here’s what it covered, where to read it, and a thank-you.

Kya Mobasheri, founder of MediWear, smiling beside a tree and wearing a MediWear pendant

The Archer is East Finchley’s free monthly community newspaper, run by volunteers. In its October 2025 issue, on page 9, Gail Norcliffe wrote a piece about MediWear called “Grandmother’s fall inspires wearable ID”.

What the paper covered

The article told the story of how MediWear started with two things: my grandmother, Majoon, fainting while she was out, and an older friend of the family being taken to hospital unconscious, with nothing on him to say who he was. Majoon got home safely. Our friend couldn’t be identified by hospital staff for 36 hours, and his family were distraught.

It explained why Majoon wouldn’t wear the medical IDs that already existed: she found them unattractive, and she didn’t want to be labelled as sick. So I spent a year working on something she would wear. The paper quoted what I said about it:

“I wanted to create something my grandma would actually wear, something that could speak for her to paramedics and healthcare professionals if she was ever unable to speak for herself.”

Kya Mobasheri, quoted in The Archer, October 2025

It also explained how a name, date of birth and NHS number on the back can help paramedics and hospital staff reach someone’s health records quickly. And it finished with Majoon, who is happy to wear hers.

Read it for yourself

The Archer, October 2025, page 9

Grandmother’s fall inspires wearable ID

By Gail Norcliffe

The article is on The Archer’s website as a PDF of page 9, with the paper’s photos of Majoon and me.

Thank you

Thank you to Gail Norcliffe for telling our story with such care, and to everyone who puts The Archer together each month. MediWear began here in East Finchley, so it meant a lot to see it in our local paper.

If you read about us in The Archer and came looking, hello. You can read the whole story of how we started, or call us on 020 7183 0355. You’ll speak to a person.

Kya Mobasheri, founder